Consider Crowdfunding to Raise Funds for Your Book

Posted on November 24, 2014


imagesYou have an idea for a story or you have already successfully completed a book. The problem is, you do not have the proper funds to publish it. If this is you, then crowdfunding may be the solution.

Crowdfunding is exactly what its name entails: receiving funds from a willing crowd who supports your idea. For instance, when LaVar Burton utilized a crowdfunding site called Kickstarter to bring back the popular 90’s show, Reading Rainbow, he managed to make $6 million for his project!

You may not have your goals set as high as LaVar Burton, but his campaign still serves as a good example to emulate.

Here are some things you may want to consider before starting your crowdfunding project:

What is your goal?

Think about why you want to create this project. Express your aims and how funding this project could possibly benefit the individuals who contribute. Provide some sort of incentive for those that provide support your idea. Think to yourself, “Why would I want to donate to my idea if I were someone else? How will this benefit others and myself?”

What Makes Your Project Unique?

Crowdfunding isn’t just about receiving handouts. Decide what makes your project stand out. What makes your story so compelling that people would want to donate to see it be published?

Which Platform Do You Want To Use?

There are many crowdfunding sites to choose from, such as Kickstarter, Indiegogo and RocketHub. They all provide the same services, but they each have a unique set-up.  Kickstarter is one of the most popular crowdfunding sites at the moment. It’s the only one that does not withdraw money from the supporter’s account until your goal is reached. Each platform charges a fee (usually around 5%) once you reach your goal. It’s up to you to decide which site is most appealing to you.

You can get really creative when building your profile with any of these platforms. One option is to customize your profile to your liking by adding a video explaining your campaign. You could even offer rewards for contributors.

How Will You Bring Others To Your Project?

Utilizing different social media outlets to get the word out about your project is a quick way to build an audience, but there are a few things that you need to consider:

  1. Do you have a large following on multiple social media networks?
  2. Do you have a fan page created for your book or possible book idea?
  3. Do you have at least 2,000 followers on platforms such as Facebook or Twitter?
  4. Do you have plenty of interaction from followers on your social media networks?

By having followers from multiple social media networks, you could easily announce to them your crowdfunding project and have likely supporters. Gaining potential contributors organically can cost you time that you may not have.

Crowdfunding not only can assist with funds, but also can build an audience of customers for your project. It’s a fun and creative way to promote your story. With the right strategy, you can reach your goals and afford to get your future bestseller published.

Morgan Nimmons, Writer and Social Media Expert, Asta Publications

Asta Publications has a long history of helping writers tell their stories and get published. Since 2004, Asta Publications has helped hundreds of authors bring their book concepts to life and we are ready to help you too! Our dedication to our authors is unmatched. We deliver first-class products and services that are accurate, high quality, and exceed our authors’ expectations.

Posted in: Publishing