Browsing All Posts published on »March, 2011«

Why Social Media?

March 17, 2011

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Can social media help your author business? Absolutely! In today’s landscape it is integral to where your readers are. Social media provides an opportunity for you to engage in a two-way conversation with your readers. Social media allows you to interact with your readers through conversations, providing new content/excerpts, respond to feedback in a instance, […]

Are You Financially Ready to Self-Publish?

March 14, 2011

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Money and numbers are essential components of running a business. Before you decide to self-publish take into account your current financial situation. There are many opportunities available to authors to publish books at a reasonable cost or at a perceived no cost. There is more to publishing than a package at $199 or $10,000. Publishing […]

A Little Note About Marketing…

March 14, 2011

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Marketing is essential to any business; especially when you are trying to sell books. Remember, just because you published a book doesn’t mean everyone is going to purchase it. A well-thought out marketing plan is vital. A successful marketing strategy must have the following attributes: it coincides with your target market; it repeats your name […]

Who is Your Competition?

March 12, 2011

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Authors are in the business of writing. Publishers are in the business of selling books. Self-published authors are in the business of writing and publishing. As writers we write because we are passionate about our God-given gift to put words onto paper. Some of us have this notion that others want to read what we’ve […]

Factors of Success For an Entrepreneur

March 12, 2011

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I work with entrepreneurs to grow and develop their businesses. In my reading I came across a list of factors that can kill or help an entrepreneur to succeed. “Success is personal and subjective, whereas income and return on investments are measurable.” According to Jeff Bezo of Amazon, “half of it was timing, half of […]

Do You Have What It Takes to Own A Successful Business?

March 6, 2011

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Do You Have What It Takes to Own A Successful Business?.

Do You Have What It Takes to Own A Successful Business?

March 6, 2011

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As a publisher, I have met a lot of people who aspire to start their own publishing company. Being self-employed is a wonderful opportunity for you to create wealth, jobs, and freedom, but it is not for everyone. My initial response is, “Really, so you want to start a publishing company? Do you have what […]